Marketing Evolution uniquely measures and improves brand metrics by linking media exposure to creative performance and optimizing the right message to the right person through the right channel. We incorporate leading indicator data in analysis to show precisely how brand investments impact sales. We connect consumers’ paths to purchase through their own unique brand engagement stages of awareness, consideration, purchase intent, and loyalty. We help brands discover how their consumers are influenced by interactions with their brands, products, and services throughout their journey and activate recommendations to drive performance in key focus areas.